Seven Email Marketing mistakes you should avoid

Sending without unsubscribe option
The biggest mistake that marketers tend to commit in email marketing is sending without a proper unsubscribe option in the email. This really irritates the receiver and greatly reduces the image of the sender to that of a spammer. It is mandatory to have unsubscribe feature in the email that immediately takes action incase of subscription removal.
Ignoring Mobile viewers
With the huge explosion of mobile devices, emails are often checked in smart phones and tablets. If an email is not optimized for mobile usage certainly it will reach the trash of the user. So make sure that the email is properly received in mobile devices.
Sending frequent emails
While doing email campaigns it has to be clearly noted that too many emails are definite source of problem for your list. Soon you can see that subscriber numbers have significantly reduced because of the frequest intrusions. One has to be extremely careful in defining the frequency of emails for better ROI...(Read More)

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