How to use Social Media to increase your SEO ranking?

Every marketer in today's world knows that Social Media impacts the reach of a product or brand in phenomenal ways. Here one very important point worth mentioning would be, Social media also influences SEO ranking of a website greatly and presence in social media boosts the likelihood of appearances in searches substantially. Google wants to provide the most relevant results for searches and works in more than several ways to achieve the desirable outcome.
Generally social media distributes content virally, here we need to notice that the content will spread in Social Media only if it touches upon the audience. That becomes an important factor for Google to assess the quality of the content and as we know Google wants to provide the most desired content in its searches, so obviously Social Media plays an important role in Google ranking of websites.
Let us see the various social media channels and how they can help a website to gain ranking in SEO and thereby get traction in visitors and eventually increase engagment for their content.
Facebook
Facebook happens to be the most widely used Social Media across the world and they strive their best to provide several tools, create strategies and techniques to keep their audience hooked up. We can create engaging content and images appended with our website links and post them in facebook groups, pages. People tend to click the links in the posts and that directly increases organic visits to your website, when thousands of people click the link, naturally google notices the surge in visitors and indexes the same.
Twitter
Twitter though gets used by most of the celebrities and politicians as a channel for communication, it also has tremendous number of users because of the crisp content and clutter free interface. Google takes twitter seriously and any content that gets virally shared or trending in it will be gaining importance from Google and start appearing in its searches...(Read More)

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