User engagement has become a very crucial factor for any Mobile App today, without that any App would get forgotten by the user and eventually lose its edge. So it is necessary to take care of engagment seriously and work towards improving the same. There are certain factors that can greatly help in user engagement, if implemented properly.
Push Notifications
Push notifications are an important feature for an app and that has to be definitely implemented in it. Only when a user see the notification he gets reminded about the App and its utility. When an App pushes reminders about the most relevant content for a user, they can hardly ignore the message and instantly it makes them engage with the App.
Deep Links
When a user responds to a Notification message, it has to be made sure that he gets to directly reach the page related to the message. It would be discouraging to wade through several options to reach the page. Hence deep linking has to be enabled for the user to reach the page instantly...(Read More)
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