As
the reign of mobile phones gets widened ,the apps gets populated more
and more in the play store. So it is important for the Business
makers and developers to know the insights about their product growth
and performance in the market. To determine those data and
values,mobile analytics tools are introduced. In this blog some of
the most important mobile analytics tools and their features are
discussed to find out the user experience and performance over the
apps.
1.Flurry:
Flurry
is a free mobile analytics tool that was acquired by yahoo in the
year 2014.The tool has many inbuilt features like Events, Funnels,
Retention, Segments, interest, demographics, user Acquisition
Analytics to demonstrate the clear progression of the applications
.Events tracks the user actions and funnels describes about the user
progress and find out the conditions where the user is facing off the
issues with the app. Retention provides the details about the
percentage of users engaged with the app.As the name insists,Segments
deals with analyzing different group of users and their differences
in terms of usage and behavior over the app .Flurry tracks
applications in different kinds of platforms like
iOS,Android,windows,Blackberry and cross platforms.
2.Google
analytics:
Google
analytics is a free analytics tool used for both mobile website and
apps.The tool is used to track both iOS and android apps.The mobile
app behaviour is one of the features in which the events like app
crashes and performance are measured...(Read More)
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